About

About

Connecting the world of real estate.

Proxio was founded to solve the new challenges of an old industry. In the modern era, it is not sufficient to practice real estate only in local marketplaces; it is not efficient to rely on printed materials to promote properties; and it is self-defeating not to leverage as many channels as possible to reach potential clients.

To solve these challenges, Janet Case teamed up with Peter Spicer—architect of the 4th largest MLS platform in the US—to re-engineer core business processes and develop digital technology to make marketing and selling real estate more collaborative and more effective. Their goal was to advance the industry by creating a platform to empower real estate companies and agents to connect with each other and share inventory across markets, enabling all participants to expand their marketing reach and accelerate business opportunities.

Today, Proxio’s 100% digital marketing and sales platform has modernized the way real estate entities engage and equip their sales teams and promote their properties. Some of the largest brokerages and builders in the United States and around the world rely on Proxio’s platform to produce beautiful digital marketing materials, distribute and share them with sales teams and clients, generate and track leads, and analyze marketing results.

Headquartered in Silicon Valley, Proxio has a global presence with teams in France, Mexico, Colombia, Brazil, and India.

Management Team
Janet Case
Janet Case
CEO and Co-Founder
Janet lives and breathes the real estate industry. Before founding Proxio, Janet was CEO of two of the largest Associations of Realtors® in the U.S. –simultaneously – providing services to over 7500 agents in hundreds of brokerages; she also ran an online real estate forms company and participated in the governance of Silicon Valley's MLS. Today Janet is a recognized speaker at industry conferences and real estate associations on the topic of internationalizing real estate practices and building professional referral networks. Janet previously held senior management roles in Fortune 500 companies Varian Associates and Tencor Instruments, where her responsibilities included international marketing for Europe, Asia and North and South America, and launching new products worldwide. Janet holds a BA in Economics from the University of Maine and an MBA from the Stanford University Graduate School of Business.
Peter Spicer
Peter Spicer
CTO and Co-Founder
Peter has deep knowledge about and experience with the design and management of real estate information services. Peter is one of the top MLS technologists in the United States, having architected and built a state-of-the-art MLS system for the San Francisco Bay Area, the 4th largest in the US. Peter participated in crafting the Real Estate Transaction Standard (RETS) for the U.S. real estate industry, and was the chief architect of a complex data-sharing schema for Bay Area MLSs. Prior to co-founding Proxio, Peter managed mission-critical software development for over 20 years in Silicon Valley technology companies, including Prometrix, Tencor Instruments, and CaseCentral. Peter holds a BS degree in computer science and an MS in computer engineering.
Jose Perez
Jose Perez
EVP Sales
Jose Perez has been making a difference in the real estate industry for over 25 years. After a long and storied career at Realogy, where he set a number of franchise sales records, helped merge or acquire hundreds of real estate brokerages, and established consultative sales methodologies that are still in place today, Jose founded PCMS Consulting in 2008, and spent 7 years building the practice as an innovative combination of forward thinking consulting strategies combined with web marketing technology sales that helped brokerages reinvent their businesses. In 2015, Jose sold PCMS to Proxio, and became Proxio’s Executive Vice President of Sales, where he manages the global sales strategy that is helping connect agents, brokers, developers and properties in over 40 countries. A regular speaker and blogger on topical industry issues, Jose is in demand for speaking engagements that address the changing real estate market.
Kate Gerwe
Kate Gerwe
VP Marketing and Customer Success
Kate’s experience spans both large companies and fast growing start-ups. She led Marketing for Strategic Partnerships at Yahoo!, where she helped grow the Broadband Partnership business from $50M to $300M in revenue. She also was VP of Small Business Marketing at AOL, and was VP of International Marketing at Netscape, where she managed all marketing and explosive growth across 10 countries worldwide. She has held CMO and COO roles at Saas based start-ups including Lucid, People Power, Inc., and PowerCloud, which was sold to Comcast in 2014. She has deep experience building teams globally, launching new products, and managing and growing strategic relationships. Kate was a management consultant at Gemini Consulting, and has a BA and MBA from Stanford.
Advisory Board Members
Larry Knapp
Larry Knapp
Advisory Board Member
Larry is a real estate Industry veteran who brings more than 30 years of experience to Proxio's global team. Formerly President of Alain Pinel Realtors, Coldwell Banker Northern California, and SVP of NRT's Western Region, Knapp was the Founding Chairman of MLSListings, Inc., one of America's largest MLS systems. In addition to running three of the largest residential brokerage firms in the US, Knapp has a deep and well-rounded background in organized real estate. He has served on the Board of Directors of the California and National Associations of Realtors, was appointed to NAR's Executive Committee in 2008 and 2009 and is a past president of the Sacramento Association of Realtors.
Elton Sherwin
Elton Sherwin
Advisory Board Member
Elton has helped over 20 companies develop their product plans and market entry strategies. He is the author of The Silicon Valley Way and Addicted to Energy, and is a guest lecturer at Stanford University and the University of San Francisco. Elton was a venture capitalist with Motorola Ventures and Ridgewood Capital. He has served on 12 company boards of directors and has extensive experience partnering start-ups with large companies. Elton is a graduate of UC Berkeley and has eight issued patents. He began his career as a software engineer working on microcontrollers for robotic cameras before joining IBM, where he worked in various marketing, product management and strategy jobs.